English

2715 Followers - 233 Articles - 418 Questions and Answers

Ten Persuasive Writing Techniques

by May L


Ten Timeless Persuasive Writing Techniques

Want to convince your readers to do something or agree with your point of view? Okay, that was a silly question. Of course you do.

Persuasion is generally an exercise in creating a win-win situation. You present a case that others find beneficial to agree with. You make them an offer they can't refuse. It's simply a good deal or a position that makes sense to that particular person.

But there are techniques that can make your job easier and your case more compelling. While this list is in no way comprehensive, these 10 strategies are used quite a bit because they work.



Talk to anyone well versed in learning psychology, and they'll tell you repetition is crucial. It's also critical in persuasive writing, since a person can't agree with you if they don't truly get what you're saying. Of course, there's good repetition and bad. To stay on the good side, make your point in several different ways, such as directly, using an example, in a story, via a quote from a famous person, and once more in your summary.

Reasons Why

Remember the power of the word because. Psychological studies have shown that people are more likely to comply with a request if you simply give them a reason why, even if that reason makes no sense. The strategy itself does make sense if you think about it. We don't like to be told things or asked to take action without a reasonable explanation. When you need people to be receptive to your line of thinking, always give reasons why.

Consistency

It's been called the "hobgoblin of little minds," but consistency in our thoughts and actions is a valued social trait. We don't want to appear inconsistent, since, whether fair or not, that characteristic is associated with instability and flightiness, while consistency is associated with integrity and rational behavior.

Use this in your writing by getting the reader to agree with something up front that most people would have a hard time disagreeing with.

Then rigorously make your case, with plenty of supporting evidence, all while relating your ultimate point back to the opening scenario that's already been accepted.

Social Proof

Looking for guidance from others as to what to do and what to accept is one of the most powerful psychological forces in our lives. It can determine whether we deliver aid to a person in need. Obvious examples of social proof can be found in testimonials and outside referrals, and it's the driving force behind social media.

Comparisons

Metaphors, similes and analogies are the persuasive writer's best friends. When you can relate your scenario to something that the reader already accepts as true, you're well on your way to convincing someone to see things your way. But comparisons work in other ways too. Sometimes you can be more persuasive by comparing apples to oranges. Don't compare the price of your home study course to the price of a similar course â€" compare it to the price of a live seminar or your hourly consulting rate.

This is a persuasion theme that works as an overall approach to making your case. First, you identify the problem and qualify your audience. Then you agitate the reader's pain before offering your solution as the answer that will make it all better.

The agitation phase is not about being sadistic; it's about empathy. You want the reader to know unequivocally that you understand his problem because you've dealt with it and/or are experienced at eliminating it. The credibility of your solution goes way up if you demonstrate that you truly feel the prospect's pain.

Prognosticate

Another persuasion theme involves providing your readers with a glimpse into the future. This entire strategy is built on credibility. If you have no idea what you're talking about, you'll end up looking foolish. But if you can back up your claims with your credentials or your obvious grasp of the subject matter, this is an extremely persuasive technique.

Go Tribal

Despite our attempts to be sophisticated, evolved beings, we humans are exclusionary by nature. Give someone a chance to be a part of a group that they want to be in-whether that be wealthy, or hip, or green, or even contrarian, and they'll hop on board whatever train you're driving. This is the technique used in the greatest sales letter ever written. Find out what group people want to be in, and offer them an invitation to join while seemingly excluding others.

Address Objections

If you present your case and someone is left thinking "yeah, but…", well, you've lost. Addressing all the potential objections of at least the majority of your readers can be tough, but if you really know your subject the arguments against you should be fairly obvious. If you think there are no reasonable objections to your position, you're in for a shock if you have comments enabled.

Storytelling

Storytelling is really a catch-all technique - you can and should use it in combination with any and all of the previous nine strategies. But the reason why storytelling works so well lies at the heart of what persuasion really is.

Stories allow people to persuade themselves, and that's what it's really all about. You might say that we never convince anyone of anything, we simply help others independently decide that we're right.

Do everything you can to tell better stories, and you'll find that you are a terribly persuasive person.

*What other persuasive writing strategies work for you?*

Reference/Image Credits: Brian Clark, Nogre, Witheyes, El Ramon, Cstein96, Saufnase, Mike Grenville Credit :* polytropia

85 Comments
    mena99260
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    mena99260Wed, 01 Jul 2015 09:56:55 -0000

    I want to thank you. Good job! You guys do a great blog, and have some great contents. Keep up the good work. more about the author

    Post Comments

    Reply to This
    mena99260
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    mena99260Tue, 30 Jun 2015 10:03:34 -0000

    I wanted to say that it's nice to know that someone else also mentioned this as I had trouble finding the same info elsewhere. Tumblr accounts

    Post Comments

    Reply to This
    imtiiz
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    imtiizMon, 29 Jun 2015 09:16:24 -0000

    amongst the best post that I have found the opportunity to peruse in my life. It's a satisfying thing to peruse posts like this one.
    cheap price blog comments

    Post Comments

    Reply to This
    mallukaoo2425
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    mallukaoo2425Sat, 27 Jun 2015 07:40:54 -0000

    Thanks for sharing awesome topic and very helpful insight on "Timeless Persuasive Writing Techniques". commodityonlinetips.in

    Post Comments

    Reply to This
    imtiiz
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    imtiizThu, 25 Jun 2015 06:37:32 -0000

    easy with your performance but I find this matter to be actually something which I think I would never comprehend.
    obat peninggi badan

    Post Comments

    Reply to This
    mena99260
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    mena99260Sun, 21 Jun 2015 08:06:12 -0000

    A very awesome blog post. We are really grateful for your blog post. You will find a lot of approaches after visiting your post. I was exactly searching for. Thanks for such post and please keep it up. Great work. Injustice Cheats

    Post Comments

    Reply to This
    imtiiz
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    imtiizSat, 20 Jun 2015 08:59:55 -0000

    I really enjoy simply reading all of your weblogs. Simply wanted to inform you that you have people like me who appreciate your work… cab service jaipur to delhi

    Post Comments

    Reply to This
    mena99260
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    mena99260Wed, 17 Jun 2015 10:14:42 -0000

    I really enjoy simply reading all of your weblogs. Simply wanted to inform you that you have people like me who appreciate your work. Definitely a great post. Hats off to you! The information that you have provided is very helpful Pregnancy Miracle Review

    Post Comments

    Reply to This
    imtiiz
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    imtiizWed, 17 Jun 2015 07:42:47 -0000

    It's always so sweet and also full of a lot of fun for me personally and my office colleagues to search your blog a minimum of thrice in a week to see the new guidance you have got. allergy relief www.bazenirijeka.com

    Post Comments

    Reply to This
    imtiiz
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    imtiizMon, 15 Jun 2015 12:27:35 -0000

    sympathize with people yet remain objective at the same time, while still appealing to a mass audience. It seems so difficult….Low OBL backlinks < 100

    Post Comments

    Reply to This
    imtiiz
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    imtiizMon, 15 Jun 2015 11:17:56 -0000

    that I truly enjoyed the top quality info you present to your visitors? Will be back again frequently to check up on new posts.. pinoy tv

    Post Comments

    Reply to This
    imtiiz
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    imtiizSun, 14 Jun 2015 07:14:48 -0000

    You always deliver as you say you will and that is what makes you a top notch writer. I just wish your work rate never drops. highly compressed pc games download

    Post Comments

    Reply to This
    mena99260
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    mena99260Wed, 10 Jun 2015 05:52:38 -0000

    It's always so sweet and also full of a lot of fun for me personally and my office colleagues to search your blog a minimum of thrice in a week to see the new guidance you have got. allergy relief

    Post Comments

    Reply to This
    mena99260
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    mena99260Tue, 09 Jun 2015 11:53:30 -0000

    Explorer to easily distinguish between day and night, but also has a tough shell, which is true for the expedition challenge the limits. ear ringing at night

    Post Comments

    Reply to This
    mena99260
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    mena99260Mon, 08 Jun 2015 07:47:27 -0000

    Auf über 300 m2 Fläche nden wir für Ihre Kunstwerke, Bilder und Fotos den passenden Rahmen, mit oder ohne Passepartout. Unsere top ausgestatte Rahmenwerkstatt ermöglicht uns schnell und in höchster Qualität eurycoma longifolia testosterone

    Post Comments

    Reply to This
    imtiiz
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    imtiizSun, 07 Jun 2015 09:30:49 -0000

    have thought of on my own. Your content gives readers things to think about in an interesting way. Shore excursions cagliari

    Post Comments

    Reply to This
    andy54
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    andy54Sat, 06 Jun 2015 14:50:16 -0000

    We are really grateful for your blog post. You will find a lot of approaches after visiting your post. rebelmouse.com/cruisecontrol_diet/cruise-control-diet-review-781672897.html

    Post Comments

    Reply to This
    imtiiz
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    imtiizMon, 01 Jun 2015 11:23:35 -0000

    you to act upon what you think is right. If you see a man steal an old lady's purse and you think it would be right for someone to stop him, Logo

    Post Comments

    Reply to This
    imtiiz
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    imtiizMon, 01 Jun 2015 06:51:53 -0000

    I get that kind of info written in such a perfect approach? I've a undertaking that I am simply now operating.. idaho falls auto repair

    Post Comments

    Reply to This
    mena99260
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    mena99260Sat, 30 May 2015 08:52:04 -0000

    He should be so much knowledgeable in his job so that a look at the web page will tell you what the disadvantages of the web page are and how to enhance it in a much more expert way. sydney web hosting

    Post Comments

    Reply to This
    janjijono
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    andy54
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    andy54Thu, 28 May 2015 04:43:21 -0000

    I am having a great time today! Extremely helpful information specially the last part I care for such info a lot.I am just amazed to see this top notch article today. This has really made my day, today. https://www.rebelmouse.com/venusfactor_reviews/venus-factor-reviews-1096772703.html

    Post Comments

    Reply to This
    imtiiz
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    imtiizTue, 26 May 2015 08:25:00 -0000

    I'd need to check with you here. Which is not something I normally do? I enjoy reading a submit that can make individuals think. Also, thanks for permitting me to remark!buy neopoints

    Post Comments

    Reply to This
    mena99260
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    mena99260Mon, 25 May 2015 12:58:37 -0000

    This is a good post. This post gives truly quality information. I'm definitely going to look into it. Really very useful tips are provided here. Thank you so much. Keep up the good works seo

    Post Comments

    Reply to This
    romanzick
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    romanzickSun, 24 May 2015 12:28:34 -0000

    I am genuinely thankful to the owner of this website who has shared this fantastic piece of writing at at this place.
    Teak Furniture

    Post Comments

    Reply to This
    imtiiz
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    imtiizSun, 24 May 2015 10:18:01 -0000

    Vom einfachsten Bilderhaken bis hin zur Bildaufhängung mit Diebstahlschutz. packers and movers hadapsar pune

    Post Comments

    Reply to This
    jackman3
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    jackman3Fri, 22 May 2015 20:51:30 -0000

    less than this from you and you have not disappointed me at all. I suppose you will keep the quality. www.freeminecraftaccountsguide.com

    Post Comments

    Reply to This
    jackman3
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    jackman3Thu, 21 May 2015 15:04:34 -0000
    strategies are used quite a bit because they work. InternetCasinoDir

    Post Comments

    Reply to This
    mena99260
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    mena99260Thu, 21 May 2015 14:06:39 -0000

    Terrific article that sheds light on the complex decision-making that farmers are required to do, often with incomplete information (can't predict the weather or water situation). Thank you how to divorce

    Post Comments

    Reply to This
    mena99260
    Vote
    Current Rating
    1
    Rate Up
    Rate Down
    mena99260Tue, 19 May 2015 10:52:23 -0000

    You are an exceptionally proficient blogger. I am certain they will understand numerous new things here than any other person! small teak shower bench

    Post Comments

    Reply to This

Your Comment

Avatar
Vote
Current Rating
0
Rate Up
Rate Down
Have an account? Log In

Textile is Enabled. View Reference.
Lead_arrow_side

About the Author

MayMay
Name:
About: My interests include geography, philosophy, good food and the arts. The complex art of communication fascinates me. I also enjoy my daily dose(s) of coffee!

Last Updated At Dec 07, 2012
33460 Views

85 Comments

Similar Articles

More Lessons