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Ten Persuasive Writing Techniques

by May L


Ten Timeless Persuasive Writing Techniques

Want to convince your readers to do something or agree with your point of view? Okay, that was a silly question. Of course you do.

Persuasion is generally an exercise in creating a win-win situation. You present a case that others find beneficial to agree with. You make them an offer they can't refuse. It's simply a good deal or a position that makes sense to that particular person.

But there are techniques that can make your job easier and your case more compelling. While this list is in no way comprehensive, these 10 strategies are used quite a bit because they work.



Talk to anyone well versed in learning psychology, and they'll tell you repetition is crucial. It's also critical in persuasive writing, since a person can't agree with you if they don't truly get what you're saying. Of course, there's good repetition and bad. To stay on the good side, make your point in several different ways, such as directly, using an example, in a story, via a quote from a famous person, and once more in your summary.

Reasons Why

Remember the power of the word because. Psychological studies have shown that people are more likely to comply with a request if you simply give them a reason why, even if that reason makes no sense. The strategy itself does make sense if you think about it. We don't like to be told things or asked to take action without a reasonable explanation. When you need people to be receptive to your line of thinking, always give reasons why.

Consistency

It's been called the "hobgoblin of little minds," but consistency in our thoughts and actions is a valued social trait. We don't want to appear inconsistent, since, whether fair or not, that characteristic is associated with instability and flightiness, while consistency is associated with integrity and rational behavior.

Use this in your writing by getting the reader to agree with something up front that most people would have a hard time disagreeing with.

Then rigorously make your case, with plenty of supporting evidence, all while relating your ultimate point back to the opening scenario that's already been accepted.

Social Proof

Looking for guidance from others as to what to do and what to accept is one of the most powerful psychological forces in our lives. It can determine whether we deliver aid to a person in need. Obvious examples of social proof can be found in testimonials and outside referrals, and it's the driving force behind social media.

Comparisons

Metaphors, similes and analogies are the persuasive writer's best friends. When you can relate your scenario to something that the reader already accepts as true, you're well on your way to convincing someone to see things your way. But comparisons work in other ways too. Sometimes you can be more persuasive by comparing apples to oranges. Don't compare the price of your home study course to the price of a similar course â€" compare it to the price of a live seminar or your hourly consulting rate.

This is a persuasion theme that works as an overall approach to making your case. First, you identify the problem and qualify your audience. Then you agitate the reader's pain before offering your solution as the answer that will make it all better.

The agitation phase is not about being sadistic; it's about empathy. You want the reader to know unequivocally that you understand his problem because you've dealt with it and/or are experienced at eliminating it. The credibility of your solution goes way up if you demonstrate that you truly feel the prospect's pain.

Prognosticate

Another persuasion theme involves providing your readers with a glimpse into the future. This entire strategy is built on credibility. If you have no idea what you're talking about, you'll end up looking foolish. But if you can back up your claims with your credentials or your obvious grasp of the subject matter, this is an extremely persuasive technique.

Go Tribal

Despite our attempts to be sophisticated, evolved beings, we humans are exclusionary by nature. Give someone a chance to be a part of a group that they want to be in-whether that be wealthy, or hip, or green, or even contrarian, and they'll hop on board whatever train you're driving. This is the technique used in the greatest sales letter ever written. Find out what group people want to be in, and offer them an invitation to join while seemingly excluding others.

Address Objections

If you present your case and someone is left thinking "yeah, but…", well, you've lost. Addressing all the potential objections of at least the majority of your readers can be tough, but if you really know your subject the arguments against you should be fairly obvious. If you think there are no reasonable objections to your position, you're in for a shock if you have comments enabled.

Storytelling

Storytelling is really a catch-all technique - you can and should use it in combination with any and all of the previous nine strategies. But the reason why storytelling works so well lies at the heart of what persuasion really is.

Stories allow people to persuade themselves, and that's what it's really all about. You might say that we never convince anyone of anything, we simply help others independently decide that we're right.

Do everything you can to tell better stories, and you'll find that you are a terribly persuasive person.

*What other persuasive writing strategies work for you?*

Reference/Image Credits: Brian Clark, Nogre, Witheyes, El Ramon, Cstein96, Saufnase, Mike Grenville Credit :* polytropia

18 Comments
    addyianson
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    addyiansonFri, 10 Oct 2014 03:39:13 -0000

    What I have found working while I persuade somebody for something is simply ask them not that you request them to do that but tell them what it is to do that thing and let leave them with their choice, I have been kinda clever in such persuations and that work so fine.

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    xshan
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    xshanSat, 10 Nov 2012 08:28:07 -0000

    wtf
    it is so good yaaaaaaaaar

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    Akuot
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    Malou Luiny AkuotTue, 02 Oct 2012 12:34:00 -0000

    It has been a great lesson to learn. The greatest of this lesson has not been on how well it has been written, but it has been on how much it has left behind.

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    wild-12
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    wild-12Fri, 27 Jan 2012 20:51:17 -0000

    this is good

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    amaniel
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    amanielThu, 03 Nov 2011 09:32:08 -0000

    THX 4 ur help people!
    this really helped me revise 4 my english exam on monday..
    thx again!!!

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    amaniel
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    amanielThu, 03 Nov 2011 09:28:21 -0000

    THX 4 ur help people!
    this really helped me revise 4 my english exam on monday..
    thx again!!!

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    JadeBABE
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    JadeBABETue, 01 Nov 2011 18:01:38 -0000

    i dont have a fucking clue what your on about?! i just needed too find out some persuasive devices, make your site more interesting to read and less words!!!

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    EUNICE AKORFA DESEWU
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    EUNICE AKORFA DESEWUSun, 21 Aug 2011 17:37:55 -0000

    This is indeed a plus to my knowledge. I am very greatful

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    olebile lekoko
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    olebile lekokoSun, 23 May 2010 17:36:42 -0000

    I was very impressed with this lesson. What a good timing, as my grade 6 class is studying a unit on industries and they have to learn the art of persuasion in business to sell manufactured products. Awesome!

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    stacey84
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    stacey84Thu, 23 Sep 2010 12:20:54 -0000

    nice n great blog

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    crischan
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    Krishnan RamachandranTue, 24 Nov 2009 05:23:31 -0000

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    crischan
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    Krishnan RamachandranTue, 24 Nov 2009 05:22:32 -0000

    Anyone can master the skill by following the steps exactly

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    Davonnelover09
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    Aaliyah Asia Rice MuhammadMon, 19 Oct 2009 22:40:28 -0000

    I just got a project and I didn't know what to do until I looked on line and saw the site I quickly saw what I needed and was relieved the project is due tomorrow after noon surprisingly i'm only in 6th grade thanx

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    mgreat
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    shubhamMon, 04 May 2009 03:35:17 -0000

    its so catchy and can so easily be applied over our writing skills in order to make it appeal the readers.thank u so much for such a gr8 information.it really good

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    shanny
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    shanny phillipsSun, 11 Jan 2009 20:46:36 -0000

    i am really glad for this lesson.i just got a project on techniques of persuasive writing and thsnks to you i got all the information i wanted.thanks

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    oLahav
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    Oren LahavThu, 06 Nov 2008 15:37:30 -0000

    I have to agree with everyone else- it's quite a good lesson! I especially like the beginning… "of course you do!" now that's persuasive.

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    saumya tewari
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    saumya tewariThu, 06 Nov 2008 07:16:51 -0000

    It was a blesssing in disguise just when i was preparing a debate!!
    Thanks a lot!

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    MayMay
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    May LThu, 06 Nov 2008 13:00:38 -0000

    Hi there Saumya,

    I'm glad you found this lesson to be helpful. Good luck with your debate!

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    boyd08
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    allen boydWed, 05 Nov 2008 01:40:31 -0000

    I was wondering if anyone had any effective strategies for improved storytelling. I enjoyed this lesson. Thanks.

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    MayMay
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    May LWed, 05 Nov 2008 12:44:09 -0000

    Thanks for the positive feedback, Boyd!

    You've given me a great idea for my next lesson.

    I'll keep you posted.

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    lucyinthesky
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    TiffanyThu, 30 Oct 2008 15:30:41 -0000

    Awesome! I also love the colours and pictures in this lesson - very wonderful. These reasons all make a lot of sense. And I now know what "Prognosticate" means!

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About the Author

MayMay
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About: My interests include geography, philosophy, good food and the arts. The complex art of communication fascinates me. I also enjoy my daily dose(s) of coffee!

Last Updated At Dec 07, 2012
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